...that actually make me want to go to Wyoming. Created by BVK in Milwaukee, the imagery and copy work in unison to really show the virtues of the expansive West.
With a number of print ads and some video content, these 2 are my favorite pieces of the campaign. The photographs alone are stunning making it feel like the possibilities are endless out there. It's only enhanced (or vice versa) by the copy which so simply states the benefits of the pure outdoors.